Music buffs may recognize the title of my post as a song from the rock band “Chicago”. It starts with a haunting piano intro and flourishes into a melancholy love song. Well I’m not here to talk about love and loss, I’m here to talk about color, technology and simplicity. In other words (and words are all I have) the new Cybershot offerings from Sony.

Sony W-Series Family

Above is the family portrait of the latest W-Series cameras from Sony. Common features in the family are High 3200ISO sensitivity, 12.1 megapixel resolution, double anti-0blur technology with Optical Steady Shot, face detection, smile shutter and intelligent scene recognition modes.

The DSC-W220 (Back in Black) is the baby in the family and still features a 30mm (35mm “film” equivalent) Wide Angle lens with a 30 to 120mm zoom, and a 2.7 inch LCD screen. Other DSC-W220 colors on hand at Roberts Imaging-Magenta, Blue and Silver.

The camera that’s got you seeing Simply Red in the middle is the new W230. This one steps up to the plate with a bigger 3″ LCD Screen plus all the other features in it sibling n DSC-W220. Other DSC-W230 colors on hand at Roberts Imaging-Black and Silver.

Up front is Big Daddy, the DSC-W290, a little bigger a lot wiser, shown here with the the distinguished Platinum/brown visage. Still 12.1 megapixels, still 3″ LCD but with a host of bonus features. This one has a wider and longer 5x Optical zoom (28-140 equiv.) and HD movie capabilities (1280×720/30p MPEG 4, stereo) that’s right stereo audio and HD in a pocket sized camera. Other DSC-W290 colors on hand at Roberts Imaging-Black, Blue and Silver.

All three series use the Sony Memory Stick Duo Memory cards available in 1,2,4,8 and 16 gb sizes with AVCHD for advanced flash video and high speed transfers. Henry Ford would be shocked by the range of rainbow colors available., you can have almost any color you want, even black.