Olympus VR-340 Is Compact and Zoomy, Has Cheesy Press Line


“NEW OLYMPUS VR-340 PROVES BEAUTY IS MORE THAN SKIN DEEP.” Thus starts Olympus’ press release for the new VR-340, a stylish upgrade to the also stylish VR-320 of yester-year. Key specs are a 16 megapixel sensor (up two megapixels from the 320) and a 10x superwide 24-240mm equiv zoom (down 2.5x from the 320). Otherwise, you’ve got a metal body, a 3″ rear LCD, nine art filters, the usual compliment of auto scene modes and auto-focus trickery, sensor shift image stabilization, and ISOs up to 1600. In your choice of black, white, silver, red, or purple. All for a very pocket-friendly anticipated cost of $149.99. If you’re in the market for just such a camera, you can put in for what ought to be a very short preorder wait here.

You can also read the press release after the jump.


Slim, Stylish and Full of Features, the Olympus VR-340 Offers a Powerful 10x Zoom and Cutting-Edge Performance Inside Its Sleek Metal Casing

CENTER VALLEY, Pa., January 9, 2012 – Olympus today announces the launch of a new V Series camera that once again proves you can have an affordable, great-looking camera with advanced digital technology all packed into an exquisitely attractive slim metal casing. Whether you’re out for a night on the town, a birthday dinner with friends or a weekend stroll, the Olympus VR-340’s 10x super wide optical zoom lens (24-240mm equivalent*) is ready to capture and share superb close-ups and group shots of life’s most important moments, like births or weddings.

The Olympus VR-340 includes all the technology you’d expect from more expensive compact cameras, including a standout 16-megapixel sensor, AF Illuminator and higher ISO for shooting in low light, designed to enhance your shots.

Add style and artistic flair to your photos with nine Magic Art Filters that work with videos and still photos alike. The new Beauty Make-up mode enhances the look of faces in your shots. Laid out like a cosmetic toolbox, it lets you apply everything from eyeliner and eye shadow to rouge for skin blemishes. You can even lift cheekbones and morph your subjects to give them a cover-model look.

A simple, one-touch button allows you to record video clips with amazing clarity in high-definition, right from your camera. With sophisticated AF tracking, you can have confidence in capturing fast moving subjects like kids & pets. Simply preview and share all of your images on the Olympus VR-340’s large 3.0-inch, high-resolution LCD for proof that this camera’s beauty is more than skin deep.

*35mm camera equivalent.

U.S. Pricing and Availability
The Olympus VR-340 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $149.99 (Available in white, silver, black, purple and red).

For a complete list of specifications, visit the Olympus website: www.getolympus.com.