OLYMPUS PEN E-PL8® CREATES BRILLIANT PHOTOGRAPHY
AND SELFIES IN STYLE
The new PEN E-PL8 packs stunning image quality and creative control into a camera designed with the sophisticated, stylish shooter in mind
CENTER VALLEY, Pa., September 19, 2016 — Olympus introduces the Olympus PEN E-PL8, a compact interchangeable-lens camera featuring stunning image quality, simplified selfie functions and creative control, all in a stylish design that’s perfect for every occasion. As the newest model in Olympus’ renowned PEN® lineup, the Olympus PEN E-PL8 combines a sophisticated, lightweight body with Olympus imaging technology and multiple creative functions to deliver photographic expression beyond a smartphone for those looking to capture the brilliant details of their active lifestyle. To further enhance users’ creativity, the new Olympus Image Palette (OI.Palette) smart device app brings popular creative features from Olympus interchangeable lens cameras to smartphones and tablets.
The Olympus PEN E-PL8’s distinctive look is highlighted by modern, rounded body lines, an embossed Olympus PEN logo, intricately detailed metal dials, and premium metal and leather-grained finishes that perfectly complement each color option — white, black and brown. Each color palette is tailored to suit the user’s personal style, whether it is vintage, elegant and sophisticated, traditional or relaxed.
The 180-degree flip-touch LCD monitor takes the guesswork out of selfies, with a straightforward user interface that automatically switches the camera to Selfie Mode when the LCD monitor is flipped downward to its front-facing position for easy stills and video. With high-speed Touch AF, the Olympus PEN E-PL8 instantly focuses and shoots with a simple touch of the monitor. Use e-Portrait Mode to automatically smooth skin tones or one of 14 Art Filters to capture unique and creative shots, then wirelessly upload and share them using the Olympus PEN E-PL8’s built-in
Wi-Fi® and the Olympus Image Share smartphone app.
Enhancing the Olympus PEN E-PL8’s stylish design and ease of use is the Olympus imaging technology inherited from the acclaimed OM-D® series. The TruePic VII Image Processor is paired with a 16 megapixel Live MOS sensor to deliver beautiful stills with high resolution, superior color reproduction and excellent low-light performance for stunning nighttime images.
In addition to the Olympus PEN E-PL8’s robust creativity functions, the new OI.Palette free photo editing app provides popular features from Olympus interchangeable lens cameras, including Art Filters, Art Effects, Color Creator, and Highlight and Shadow Control, for convenient use on smartphones and tablets with intuitive controls. Joining the existing Olympus apps OI.Share® and Sweet Photo, OI.Palette will be available for download beginning September 20, 2016 and includes all 28 Art Filter options that may also be combined with eight Art Effects. Features included for the first time on a smart device app include Color Creator, which lets users control hue and color saturation, and highlight and shadow control, which makes it possible to adjust highlights and shadows that are difficult to control with exposure compensation. Users can directly post edited images to social networks using OI.Palette.
Premium PEN Design
The Olympus PEN series is highly regarded for its compact and lightweight bodies, excellent operability and premium design. The Olympus PEN E-PL8 carries on the features of the Olympus PEN series with a sophisticated design that’s perfect for every occasion.
The camera’s soft, modern body lines are incorporated into a rounded shape that fits perfectly in the user’s hand. The embossed Olympus PEN logo, aluminum finish on the upper part of the body and metal dials show Olympus’ commitment to detail.
The front of the body features synthetic leather and carefully selected grained finishes for each color option. The bundled strap and the triangular split ring color compliments the body color for a cohesive premium look and feel.
The camera body is available in three colors, including white, black and brown. The white is elegant and sophisticated with contrasting beige tones, the black provides a traditional camera look with silver accents, and the brown offers relaxed vintage appeal. Pick the color that best suits your style.
Downward-Opening 180-Degree Flip-Touch LCD Monitor and Creative Shooting Functions
Selfies are easily captured as both still images and videos with the Olympus PEN E-PL8’s tilt-touch LCD monitor. A wide range of shooting functions provides high-quality selfies with unique and creative expressions.
- Downward-Opening 180-Degree Flip-Touch LCD Monitor
The Olympus PEN E-PL8 is equipped with a large high-definition touch-enabled LCD monitor that rotates downward 180 degrees to enable simplified operation without accidentally capturing the user’s finger in the shot. The compact grip on the front makes holding the camera more comfortable.
The optional Fisheye Body Cap Lens, BCL-0980 (9mm f8.0 Fisheye), can capture the entire background in the shot, perfect for group photos and selfies while traveling.
- Selfie Mode
When the LCD monitor is flipped downward, Selfie Mode is automatically activated and the image shown on the monitor turns into a mirror display. In addition to the e-Portrait, shutter release, custom self-timer and brightness adjustment buttons, video Clips and movie recording buttons have been added to the monitor display for a variety of touch operations. The video Selfie Mode makes recording selfie movies smooth and easy, and displays a movie effect button as well as a movie recording button, brightness adjustment button and video Clips button.
The shutter release button is designed to capture a photo one second after it’s touched so you can shift your eyes from your finger to the lens for better selfies. e-Portrait makes skin look smoother in photos. When an electronic zoom lens is attached to the camera, it automatically switches the zoom to a wide-angle setting for quick selfie shooting with the optimal wide angle.
- Creative Shooting Functions
Art Filters may be used with selfies for expanded expressions. Users can check the effects in Live View while selecting filters for shots that perfectly fit their image. Art Filter options may also be applied to each frame in Photo Story, a feature that allows users to combine multiple shots into a single image for a greater variety of expression.
Built-In Wi-Fi for Remote Shooting and Wireless Uploading and Sharing
The built-in Wi-Fi and dedicated Olympus Image Share smartphone app allows users to wirelessly connect the Olympus PEN E-PL8 to their smartphone for instant sharing of high-quality images on social networks. Users avoid troublesome initial settings by simply scanning the QR code that appears on the camera monitor with their smartphone to complete the connection with a few easy steps. Remote shooting allows users to use their smartphone as a remote control. They can adjust camera settings and compose on a smartphone screen to capture the best shot.
Clips and Art Filter Movie
Users are increasingly posting videos to social networks. To meet this need, the Olympus PEN E-PL8 is equipped with enhanced movie recording features.
This feature combines multiple short video clips and adds background music and effects to create a single video. With Clips, users can easily turn everyday scenes into impressive short movies. They can also download and add background music that suits users’ tastes.
- Art Filter Movie
Art Filters are available for video capture, just as they are for still-image capture. Everyday scenes and precious moments can be captured with an artistic finish in videos for lasting memories.
- Movie Effects
Four different Movie Effects can be applied to videos. The Old Film Effect allows users to record videos that look like antique films and Art Fade Effect provides smooth transitions from one effect to another.
Excellent Imaging Performance
The camera’s high image quality, inherited from the Olympus OM-D series of interchangeable lens cameras, allows for quality and performance that satisfies professional needs. The 16 megapixel Live MOS sensor retains details in shadow and faithfully represents night scenes and dark indoor scenes. The wide dynamic range provides smooth transitions from light to shadow to beautifully capture high-contrast scenes. The TruePicVII Image Processor (also used in Olympus’ flagship OM-D E-M1) brings out the best of the excellent optical performance and quality of M.ZUIKO® Digital lenses for high resolution and vivid color reproduction. The powerful VCM in-body image stabilization makes it possible to capture sharp, blur-free images even in low light.
- iAUTO captures beautiful shots with a simple press of the shutter release.
- Live Guide lets users capture photos exactly as they imagine with easy-to-understand on-screen displays.
- Nighttime Live Composite Mode allows users to capture impressive trails of light.
- Fast AF instantly focuses when users touch the monitor.
- 5 fps high-speed sequential shooting captures every moment.
- The Quick Start Guide is bundled so you can start shooting immediately even if you are a beginner.
Excellence from wide-angle to telephoto: OLYMPUS m.zuiko digital® ed 12-100MM f4.0 is pro LENs
New professional, high-magnification zoom lens achieves superior resolution and constant aperture throughout the entire zoom range
CENTER VALLEY, Pa., September 19, 2016 — Olympus once again challenges conventional lens design with the new Olympus M.ZUIKO Digital ED 12-100mm f4.0 IS PRO (24–200mm focal length in 35mm equivalent), a compact, lightweight, high-magnification zoom lens that maintains a constant aperture of f4.0 from wide angle to telephoto. The latest addition to the M.ZUIKO PRO series incorporates powerful image stabilization (IS) and covers a focal length range that typically would require two zoom lenses to deliver unrivaled mobility for professionals looking to capture outstanding images in an expanded array of handheld shooting situations.
The Olympus M.ZUIKO Digital ED 12-100mm f4.0 IS PRO combines multiple special lens elements to produce a high magnification factor and excellent resolution packed inside a small body. DSA (Dual Super Aspherical) lenses, HR (high refractive index) lenses, and Super HR (super-high refractive index) lenses are combined to effectively correct aberration and minimize the number of lens elements in the configuration, reducing the overall length of the lens. By using multiple ED lenses, color fringing that tends to appear in telephoto shooting is thoroughly reduced, maintaining high resolution and edge-to-edge sharpness across the entire zoom range.
The in-lens image stabilization works in concert with Olympus’ in-body 5-Axis Image Stabilization of compatible OM-D® and PEN® camera bodies to create 5-Axis Sync IS, the world’s most powerful image stabilization with 6.5 shutter speed steps of compensation performance. Camera shake commonly associated with handheld telephotography is eliminated, enabling users to capture sharp images and smooth video without the use of a tripod.
In addition to its broad focal range, this high-magnification zoom lens boasts outstanding close-up performance with a minimum working distance of 1.5 cm and a maximum shooting magnification of 0.6x (35mm equivalent) at the 12mm wide-angle setting.
The Olympus M.ZUIKO Digital ED 12-100mm f4.0 IS PRO features lightweight, weatherproof construction, providing dustproof, splash proof and freeze proof (down to 14°F/-10°C) performance to meet the needs of professional photographers in any shooting situation.
- Compact, lightweight, high-performance, high-magnification zoom lens
The Olympus M.ZUIKO Digital ED 12-100mm f4.0 IS PRO has been added to the high-performance M.ZUIKO PRO series to meet the needs of professional photographers. Multiple special lens elements provide a high-magnification factor and superior resolution in a compact lens body.
The DSA (Dual Super Aspherical) lenses, HR (high refractive index) lenses, and Super HR (super-high refractive index) lenses have been combined to effectively correct chromatic aberration and minimize the number of lens elements in the configuration, reducing the overall length of the lens. The use of glass materials with a higher refractive index than that of previous DSA lenses has resulted in smaller lens diameters. This makes it possible to build a single lens that covers the focal length of two typical professional zoom lenses.
By using multiple ED lenses, the color fringing that tends to occur in telephoto shooting is thoroughly reduced, maintaining high resolution and edge-to-edge sharpness across the entire zoom range. Olympus Z Coating Nano lens coating technology provides sharp, clear image quality by virtually eliminating flare in backlit situations and maintaining resolution when strong light sources are present in the frame.
- 5-Axis Sync IS, the world’s most powerful image stabilization with 6.5 shutter speed steps of compensation performance
The Olympus M.ZUIKO 12-100mm f4.0 IS PRO is equipped with a built-in image stabilization system for blur-free shooting across the entire high-magnification zoom range. By pairing the lens with a compatible Olympus OM-D or PEN camera, the lens stabilization works in sync with the camera’s in-body stabilization to create 5-Axis Sync IS, the world’s most powerful stabilization system providing up to 6.5 shutter speed steps of compensation performance. Because the in-lens image stabilization alone provides up to five shutter speed steps of compensation performance, the lens can even be used with other camera bodies unequipped with image stabilization.
- Macro capabilities with a minimum working distance of 1.5 cm and a maximum shooting magnification of 0.6x (35mm equivalent)
The close focusing distance of 15 cm at the 12mm wide-angle setting makes it possible to take close-up shots up to 1.5 cm away from the end of the lens, while the maximum shooting magnification of 0.6x (35mm equivalent) opens up new possibilities of expression. The lens design features superb close-up shooting performance even at other focal lengths, with a minimum working distance of 27 cm and a maximum shooting magnification of 0.42x (35mm equivalent) at the 100mm telephoto setting.
- The lens features dust-proof and splash-proof construction, with hermetic sealing in 12 locations. When combined with dust-proof, splash-proof and freeze-proof bodies available in the Olympus OM-D series, users can take advantage of all types of shooting environments.
- This lens boasts the same high-quality metal exterior design as the other lenses in the M.ZUIKO PRO series. It is equipped with the Manual Focus Clutch mechanism, which makes switching to manual focus possible by pulling the focusing ring toward you. The lens barrel features the Image Stabilization activation switch and the L-Fn button to pause autofocus or assign other custom settings.
Lens Cap LC-72C (bundled)
The LC-72C is for lenses with a filter diameter of 72mm and can be attached and removed even with the lens hood attached.
Lens Hood LH-76B (bundled)
The LH-76B is specifically designed for the Olympus M.ZUIKO Digital ED 12-100mm F4.0 IS PRO. It reduces unwanted light entering the lens in backlit scenes while also protecting the lens. The hood lock button has been improved to prevent unintentional removal.
Lens Case LSC-0914 (bundled)
The LSC-0914 is a three-layer construction purse-string-type lens case which securely protects the lens. The lens can be stored in the case with the lens cap, protection filter and lens hood attached to the lens.
Protection Filter PRF-ZD72 PRO
This protection filter incorporates ZERO Coating to reduce reflections and flare, black-edged glass, and a satin, glare-reducing black alumite aluminum frame. The filter can also be used on other lenses with a filter diameter of 72mm.
|Lens Cap LC-72C||$14.99 USD
|Lens Hood LH-76B||$49.99 USD
|Lens Case LSC-0914||$31.99 USD
|Protection Filter PRF-ZD72 PRO||$79.99 USD
M.ZUIKO Digital ED 12-100mm f4.0 IS PRO Specifications
|35mm Equivalent Focal Length||24–200mm|
|Lens Construction||17 Elements in 11 Groups
(1 DSA lens, 5 ED lenses, 2 Super HR lenses, 1 HR lens, 3 Aspherical lenses)
|Dust- and Splash-proof||Yes|
|Angle of View||84 degree (Wide) — 12 degree (Tele)|
|Closest Focusing Distance||0.15m (Wide)/0.45m (Tele)|
|Maximum Image Magnification||0.3x (Wide)/0.21x (Tele)|
|35mm Equivalent Max. Image Magnification||0.6x (Wide)/0.42x (Tele)|
|Minimum Field Size||57.7×43.3 mm (Wide) / 82.4×61.9mm (Tele)|
|Number of Blades||7 (Circular Aperture Diaphragm)|
|Image Stabilizer||Yes (VCM)|
|Effective Compensation Range||Up to 6.5 EV stops* (5?Axis Sync IS)
Up to 5 EV stops (Lens IS)
(*As of September 2016. CIPA guideline compliant, when correction is carried out on two axes (yaw and pitch). When halfway release image stabilization is off. Focal length f=100mm.
Body: E-M1 Mark II
|Dimensions||77.5 x 116.5mm|
|Box Contents||Lens Cap (LC-72C), Lens Rear Cap
(LR-2), Lens Hood (LH-76B), Lens Case (LSC-0914), Instruction Manual, Olympus Warranty Card
U.S. Pricing and Availability
The Olympus M.ZUIKO Digital ED 12-100mm f4.0 IS PRO will be available beginning in November 2016 for an estimated street price of $1299.99 USD and $1599.99 CAD. For a complete list of specifications, visit the Olympus website:
 As of September 2016, per CIPA testing guidelines, using Olympus OM-D E-M1 Mark II Body and 12-100mm f4.0 IS PRO, when correction is carried out on two axes (yaw and pitch) at focal length 100mm (35mm equivalent focal length: 200mm).
OLYMPUS M.ZUIKO DIGITAL® ED 25MM F1.2 PRO LENS REDEFINES WIDE OPEN SHOOTING
New M.ZUIKO professional lens delivers excellent resolution performance and beautiful bokeh from the PRO Series’ widest aperture yet
CENTER VALLEY, PA., September 19, 2016 — Olympus expands its award-winning M.ZUIKO PRO lens lineup with the breakthrough M.ZUIKO Digital ED 25mm f1.2 PRO (50mm focal length in 35mm equivalent). This Micro Four Thirds® system lens boasts a superior optical design with 19 lens elements in 14 groups that thoroughly prevents aberration, distortion and fringing to achieve superb resolution and beautiful defocusing effects from its widest aperture setting of f1.2.
The fixed-focal length M.ZUIKO Digital ED 25mm f1.2 PRO minimizes chromatic aberration at the plane of focus and beyond, creating a stunningly smooth transition from the subject to defocused backgrounds. This design provides the perfect balance between high resolution and beautiful bokeh for a natural, three-dimensional appearance of the subject.
The M.ZUIKO Digital ED 25mm f1.2 PRO features a lightweight internal focusing mechanism that uses a single thin lens element for extremely fast and accurate focus point acquisition. The advanced MSC (movie and still compatible) autofocus mechanism provides virtually silent and smooth focusing and aperture performance, ideal for video capture. When combined with the powerful in-body 5-Axis Sync Image Stabilization of the Olympus OM-D® and PEN® cameras, the M.ZUIKO Digital ED 25mm f1.2 PRO provides outstanding resolution and blur-free images under almost all lighting conditions.
The M.ZUIKO Digital ED 25mm f1.2 PRO features dust-proof, splash-proof and freeze-proof (down to 14°F/-10°C) construction, making it the go-to lens for professionals and photo enthusiasts looking to capture brilliant images in all types of shooting conditions.
- Excellent resolution performance from the widest f1.2 aperture
To ensure high-resolution performance from the center to the edges of the image, even at the widest aperture of f1.2, 19 lenses have been used in an effective layout to suppress all types of aberrations. Color bleeding (on-axis chromatic aberration) is suppressed by using a Super ED lens and two ED lenses. When combined with the color-canceling effects of an E-HR (special high refractive index) lens and HR (high refractive index) lens, peripheral color bleeding (magnification chromatic aberration) is effectively corrected.
Z Coating Nano lens coating technology maintains sharp, clear image quality. This advanced coating significantly reduces flare in backlit situations, optimizing shooting when strong light sources are present in the frame.
- Beautiful defocusing effects
The lens design effectively eliminates chromatic aberration in focused areas as well as defocused areas to achieve a smooth transition from the subject to the background. When paired with the lens’s shallow depth of field and beautiful circular bokeh at the maximum aperture, images have a natural, three-dimensional appearance.
- Fast and accurate focus point capture
The advanced optical design provides a single focusing lens element for fast and accurate focus point capture. The MSC mechanism enables high-speed, high-precision still image autofocusing and virtually silent, smooth autofocusing for video. Even in shooting situations with a shallow depth of field, quick, accurate focusing allows for beautiful defocusing effects by accurately focusing on faces and eyes when users select Face Detect AF or Eye Detect AF on Olympus OM-D and PEN camera bodies. When combined with compatible OM-D and PEN cameras’ Silent Mode, users are able to photograph musical performances and piano recitals without making a sound.
- Limits comatic aberration to depict points clearly and accurately
This lens is capable of depicting points of light accurately, a necessary feature when photographing stars with the f1.2 aperture setting. Aspherical and high-resolution lenses placed near the aperture effectively correct comatic aberration. These elements enable both the brightness of f1.2 and a high level of optical performance, making it possible to capture points of light without distortion.
- This lens features dustproof and splash-proof construction, with hermetic sealing in 11 locations. When combined with dust-proof, splash-proof and freeze-proof bodies available in the Olympus
OM-D series, users can take advantage of all types of shooting environments.
- This lens boasts the same high-quality metal exterior design as the other lenses in the
ZUIKO PRO series. It is equipped with the Manual Focus Clutch mechanism, which makes switching to manual focus possible by pulling the focusing ring toward you. A depth of field scale is included on the lens for pan focusing. And the L-Fn button on the lens barrel allows you to pause autofocus and assign other custom settings.
- Close-up performance is supported by a minimum focusing distance of 30 cm (working distance of 19.5 cm) and a maximum shooting magnification of 0.11x (35mm equivalent: 0.22x).
Lens Cap LC-62F (bundled)
Lens cap for lenses with a filter diameter of 62mm. In addition to the ability to remove the lens even when the lens hood is still attached, the lens cap design has been improved for easy removal.
Lens Hood LH-66 B (bundled)
Lens hood specifically designed for M.ZUIKO Digital ED 25mm f1.2 PRO. It reduces unwanted light entering the lens in backlit scenes and also protects the lens. The hood lock button has been improved to prevent unintentional removal.
Lens Case LSC-0811 (bundled)
A three-layer construction purse-string-type lens case securely protects the lens. The lens can be stored in the case with the lens cap, protection filter and lens hood attached to the lens.
Protection Filter PRF-ZD62 PRO
This is a protection filter for making full use of M.ZUIKO PRO lenses. ZERO coating, which halves reflections compared to the traditional multicoating, uses black-edged glass and a satin, glare-reducing black alumite aluminum frame. It can also be used on other lenses with a filter diameter of 62mm.
|Product Name||SRP||Launch Date|
|Lens Cap LC-62 F||$16.99 USD
|Lens Hood LH-66B||$49.99 USD
|Lens Case LSC-0811||$26.99 USD
|Protection Filter PRF-ZD62 PRO||$64.99 USD
M.ZUIKO Digital ED 25mm f1.2 PRO Specifications
|35mm Equivalent Focal Length||50mm|
|Lens Construction||19 Elements in 14 Groups
(1 Super ED lens, 2 ED lens, 1 E-HR lens,
|Dust- and Splash-proof||Yes|
|Angle of View||47 degree|
|Minimum Focusing Distance||0.3m|
|Maximum Image Magnification||0.11x|
|35mm Equivalent Max. Image Magnification||0.22x|
|Minimum Field Size||158×118 mm|
|Number of Blades||9 (Circular Aperture Diaphragm)|
|Filter Size||Diameter 62mm|
|Box Contents||Lens Cap (LC-62F), Lens Rear Cap (LR-2), Lens Hood (LH-66B), Lens Case (LSC-0811), Instruction Manual, Olympus Warranty Card