Fuji today announced approximately a bizillion (or 19) new additions to its point-and-shoot line-up, making a strong show of its presence in that end of the market. Among the announced cameras, there are 3 rugged waterproof models, 2 refreshes for it’s deck-of-card style super-elegant Z series, two entry level JX cameras with plastic bodies, 2 JZ models with metal ones, 2 entry-level superzooms, two mid-grade superzooms, a super-zoom with a CMOS sensor and RAW capability, a compact travel zoom model, and three entries in its high-end F series compacts. Five of those models feature the company’s advanced EXR sensor technology (the F770EXR, F750EXR, F660EXR, HS30EXR, and Z1000 EXR models.)
That’s a lot of announcements, so, let me just talk about a couple highlights from the crop:
First up, the top of the compact line, the Finepix F770EXR. This is the top model in a line-up of three closely related siblings, and it features a 16 megapixel 1/2″ EXR sensor, 25-500mm 20x optical zoom lens, 3″ 460,000 dot LCD, built-in GPS, and raw. Also on board is sensor-shift image stabilization and 1080 HD video.
It’s got a metal body in black and red, and will run somewhere around $380.
Up next we have the HS30EXR, the top model in Fuji’s new superzoom line-up. This particular series of superzooms stick to the older “bridge” camera aesthetic that more closely resembles a DSLR than the expectations of a point and shoot. As suggested by the category name, the HS30EXR has a massive zoom, a 24-720mm equivalent 30x monster strapped to a 16 megapixel 1/2″ EXR sensor (just like the F770EXR). The HS30EXR has a .26″ electronic viewfinder with 920,000 dots of resolution, a 3″ LCD with 460,000 dots resolution, and it can record raw. It’s got a smaller brother that’s similarly spec’ed but lowers the viewfinder quality and uses AAs. Both bodies record 1080 HD at 30fps and have sensor-shift image stabilization.
The HS30EXR will run right around $500 when it hits the market.
Next up is the Z1000EXR, which is the update to a line I’ve always been a bit fond of, if for no other reason than their style. While the looks are no longer as unique and striking as they were back in the first and second generations, the Z series remains a well-spec’ed line of deck-of-cards style compacts.
If you hadn’t guessed form the name, that 16 megapixel EXR sensor is found here, too, this time married to a 5x optical zoom. There’s a 3.5″ touchscreen LCD running the show around back, and it’s got some wifi capabilities that can share photos to any Android or iOS phone or tablet running their free transfer software.
No word on price here yet, but there’ll be four colors: pink, green, white, and tan.
Last up on the highlight-o-rama is Finepix FP150, top of the waterproof, rugged trio. The XP150 is dustproof, waterproof to 16.5′, shockproof to 5′, and freeze proof to 14 degrees Fahrenheit. all that protects a 14 megapixel CMOS sensor and a 28-140mm 5x optical zoom with dual image-shift stabilization. There’s a redesigned double lock door protecting your card and batteries (and, presumably, all the other guts too). The XP150 ups all that by adding GPS and an electronic compass into the mess, and you’ll be able to pick it up for around $280 in black or “holy crap where did I lose that?” orange.