The march of progress continues onwards today, and it’s Sony’s turn to bang the drum. They’ve announced a refresh to the entry-level for both their Alpha line of pellicle-mirrored DSLRs (which use a semi-transparent mirror to direct part of the incoming light to a phase-detect AF sensor, and the rest to the sensor which is connected by live view to the rear LCD and an EVF), and their NEX range of mirrorless compacts. Also, they added one lens to each the A and E system line-ups. If not exactly earth-shattering announcements, they’re all solid and show Sony’s ongoing commitment to what has become a rather strong system.

The Alpha SLT-A37 is the more stalwart addition to the line-up. Replacing the A35, the SLT-A37 continues to be an APS-C DSLR-type camera with a mount that takes both Sony and Minolta A lenses. As mentioned earlier, Sony’s Alpha line is no longer strictly speaking one of DSLRs. The SLT designation means these bodies use a fixed, semi-transparent mirror to use the autofocus system associated with DSLRs, but then powers the viewfinder with a live view from the sensor, instead of reflecting light up through the mirror. The result is a smaller body that can shoot quieter and faster, with no focus blackouts as the mirror flips up. This iteration has a 16mp sensor, built-in sensor shift stabilization, 7 frames per second shooting, 1080p HD video, and a tilting 2.7″ LCD. It’ll hit the streets with an 18-55mm kit lens for $600 in a couple months. You can preorder one here: http://robertscamera.com/alpha-slt-a37-with-18-55.html

Up next is the new entry to Sony’s NEX series. While the Alpha line maintains its DSLR heritage, if not the actual technology roots, the NEX series is Sony’s mirrorless compact line (like Olympus/Panasonic’s Micro Four Thirds, or Nikon’s 1 series). Sony has always taken a very consumer-friendly approach to their mirrorless system, and the NEX bodies are barely larger than a common deck-of-cards style point-and-shoots, except with interchangeable lenses. The NEX-F3 is the third revision to the entry-level, and repalces the NEX-C3. It is the first of the NEX bodies to have a built-in flash (GN6). Otherwise, you’re looking at a 16mp sensor, 25 AF points, a tilting 3″ 921,000 dot LCD, 5.5 frames per second continuous drive, 1080p movies, and a mount for any of Sony’s E mount lenses (you can use A mount ones with an optional adapter that even includes the AF sensor needed to keep them focusing on their own. Expensive, but nifty.) The NEX-F3 will also set you back 6 c-notes when it comes out, also with an 18-55mm kit lens. You can preorder it here: http://robertscamera.com/nex-f3.html

And then there are the lenses. The Alpha lens is an 18-135mm f3.5-5.6 long standard zoom with their new SAM “Smooth Action Motor,” which means it has an ultrasonic type motor built into the lens and doesn’t rely on the old screw focus. It’ll set you back $500. http://robertscamera.com/18-135mm-f3-5-5-6-sam.html

And, the last piece is an 18-200mm f3.5-6.3 with OSS image stabilization travel zoom for the NEX system. Since the NEX bodies have an APS-C sensor, this will be just like the popular 18–200mm lenses for crop DSLRs, and is a good solution for people who’re A-OK with a larger lens if it means having to only carry the one. It’ll be a bit pricier, weighing in at $850, but might be the only lens many NEX users need. http://robertscamera.com/e18-200mm-f3-5-6-3-oss-le-telezoom.html