You know what I hate? When people refer to photographer/videographers as “story tellers.” Consider it a personal gripe. Something about it just grates me. Maybe it’s that most of my photos are individual compositions built on formal mechanics of balance and rhythm, and not that modern, journalistic “a moment in time unfiltered” thing. Maybe it’s just because it makes me think I’ve under-invested in scrapbooks. I just don’t like it.
What I do like, however, is seeing new technology trickle into unexpected places. Like touchscreen interfaces into light meters. Even if the press release calls me a “story teller.” And, that’s just what these two new products from Sekonic (which we are lucky enough to be in the very, very limited launch club for) happen to be peddling. And more then just touch (although, if you’ve ever used an analog light meter, you’re probably already looking at that new touch interface with some sort of wide-eyed, blissed-out look of wonder, a single tear gently tugging at your eyelids over the beauty of it), you also get some pretty boss modern reasonablenesses like not limiting the aperture or ISO ranges, the ability to switch willy-nilly between still and cine modes, the ability to calibrate it exactly to your camera (via the aid of an X-rite target, natch), built-in compensation for CTO and other standard gels, and, in the case of the model dubbed the “L-478DR,” PocketWizard control built right in. Not so useful if you use Skyport like this kid, but for the countless legion of you using P-dubs out there, I am very stoked. Wireless triggering is the stuff.
And, as mentioned, Roberts is lucky to be in the launch for this, and that means you can go and order one of these right now, this very moment, for delivery as soon as next Monday, depending on where you live and your preferred shipping method. The L-478D without PW will set you back $389, and the L-478DR with PW will be $469. Both of those are already above our free shipping threshold, and so we’ll be happy to slap them in a UPS ground box to any of the contiguous 48 states without asking you for anything more in return. So, studio peeps, what’re you waiting for? Easier calculations of your ratios, ambient balance, and f-stops are waiting for you right now. With touchscreens, even!
Available 5-degree Viewfinder: http://robertscamera.com/5-degree-viewfinder-for-l-478.html
Want that press release so you, too, can know the feeling of being a “storyteller?” Well, that’s what jumps are for, good sir, madam, neuter, robot, or lemur. That’s what jumps are for.