I was kinda hoping all the buzz I was seeing about the new Pen Lite being a "selfie" camera was just the internet being its usual cynical self, but apparently no, Olympus really has built the new E-PL7 with everybody's favorite portrait style (if just to hate) in mind:
The 3-inch, 1.04 million-dot high-definition touch LCD monitor automatically turns into a mirror display and activates into its “Selfie Mode” when tilted downward in the 180-degree position, perfect for one-touch selfies. The shutter-release button appears on the screen so subjects can frame the image appropriately, shooting one second after the button is touched, and capturing beautiful selfies that could not have been captured with a smart phone alone. Selfie interval shooting provides a fun way to capture images with a custom self-timer switching button that defaults to deliver three shots at one second intervals, giving subjects time to strike different poses. When an electronic zoom lens is attached, the zoom automatically adjusts to the wide-angle position so that the user can quickly take their shot, incorporating the background as well.
The E-PL7’s bundled flash helps users take beautiful selfies against nighttime backgrounds, and e-Portrait can be activated with a single touch for more beautiful skin textures. iAuto has also been enhanced with selfies in mind: Portrait settings have been added to common scene modes to automatically detect 42 types of scenes to match the subject and optimize for the ideal image.
Well. OK then. So, that's a thing. But, don't worry, if you're into other styles of photography the E-PL7 still has you covered, and inherits a lot of trickle-down goodness from the OM-D E-M10 above it in the line-up. There's a 16.05 megapixel LiveMOS sensor being piped through a TruePic VII processor, the FAST AF system that has made the OM-D line sparkle shows up here with 87 points across the frame as well as Small AF Target and Super Spot AF for precision focusing, 8fps continuous shooting (up to 20 raws or unlimited JPG) or 3.5fps continuous with full-time continuous AF tracking, and 3-axis sensor-based IS form a solid core. The LCD hasn't just been tricked out for selfies, the aspect ratio has been changed away from the 16:9 video-ready aspect to a more image-friendly 3:2 letting you see more of the picture when using the camera as, well, a camera. There's no optical viewfinder in keeping with the Pen/OM-D differentiation, but there's still that nice optional one you can pick up if you're into viewfinders. All of the other usuals are here, like the creative filters and HD video and yadda yadda. ISO is 200-25600 natively. There's wi-fi built in and you can control it via apps for iOS and Android for easier sharing. And so on.
It'll run $599 body only, or $699 with the M.ZUIKO 14-42mm II kit lens. Both choices will come in black or silver, keeping it retro and classy. Preorders are of course waiting for you on our site, or read the press release after the jump.