Well well well, I guess this particular rumor mill was getting a bit hard to ignore. I woke up this morning and lo and behold, the oft-rumored Canon mirrorless system was a real thing. The first body is dubbed the EOS M, and you’ll find the lenses for the new system labeled EF-M. As with other mirrorless systems, your DSLR EF and EF-S lenses won’t work on this without an adapter, and you’ll have to start collecting your glass from scratch for best performance. Canon is the last of the biggies to jump into the burgeoning mirrorless market, so, let’s see what they have to show for the delay.
First off, the sensor in the body is APS-C, of Canon’s beloved 1.6x crop factor. So, that puts it on the high mid-end for sensor size (the Pentax and Sony models have larger 1.5x ones, Panasonic and Oly have smaller 2x, and Nikon has the smallest at 2.7x). You’ll find 18 megapixels, a DIGIC V processor, and the new Hybrid phase/contrast deteect autofocus syetm, along with a 3″ 1 million dot touchscreen. If that calls to mind Canon’s newly announced T4i, you’re on the right tack. The EOS M is essentially the same camera, sans mirror and viewfinder. It has a shutter range of 30 to 1/4000 second, and ISO from 100-12,800 native (25,600 pushed). It’ll chug along at 4.3 frames per second continuous, and records HD with a stereo mic, and takes SD/SDHC/SDXC. It takes a new battery, called the LP-E12. All good there. In fact, for many all I had to say was it’s a tiny T4i and they were already sold. Canon’s image quality at the Rebel level has been nothing but well-reviewed the entire time I’ve worked at Roberts, and I don’t suspect they plan to stop with this generation.
But, all’s not quite perfect. The camera lacks a built-in flash, which isn’t unusual for mirrorless. However, it also doesn’t include a tiny one, and you’ll have to spring $150 for the news 90EX Speedlite if you want one. Also, it does lack an electronic viewfinder. Again, not uncommon, but other systems also got called out on this and added support for them as accessories, so, we can’t exactly let the last entrant to the developed market slide without pointing out that this model, at least, won’t be supporting a viewfinder. It’s impossible to conjecture about future models at this time. And the last ding is the same one every mirrorless system has to deal with: lenses. A good body is a good start, but what’ll really decide how well Canon does in this new market is how quickly they can get their lenses line-up bolstered.
At launch, you’ll have a choice of two lenses, a 22mm f2.0 STM, and an 18-55mm 3.5-5.6 STM IS. Well, I say choice, but really, the 22mm pancake will come in a kit with the body. The end statement is pretty clear, Canon is targeting its first mirrorless offering at the biggest mirrorless demographic. namely, people wanting to step up from point-and-shoots, but not wanting DSLR complexity. We know after such a long wait, many of you will be upset this isn’t aimed at being a pro camera, but, be patient. With the exception of Fuji’s fairly niche X system, no one else has lead with a pro model yet, because that market is still owned by DSLRs. For a first mirrorless camera, the EOS M makes perfect sense, offering the image quality of a T4i in a body that looks and works like a PowerShot.
The EOS M with a 22mm kit will run $799.99, the 18-55 STM will set you back $299.99, the Speedlite 90EX will cost $149.99, and there will be a mount adapter so you can strap on your 70-200mm, and that’ll run $199.99. Release date for all of that mess is slated for October, and as of this writing you can preorder them all at the links below. You can read the press release and see more pictures after the jump. Whew.
Mount Adapter: http://robertscamera.com/ef-eos-m-mount-adapter.html
Speedlite 90EX: http://robertscamera.com/speedlite-90ex.html