So, we haven’t talked about the Fuji X100 around here because, well, we were waiting to make sure we’d be selling it before we talked up its crushing awesomeness. But, those days are over, so, if you aren’t already painfully aware of the X100, stick around and we’ll tell you a little about this fairly unique product.

First up: it looks like an old rangefinder. Let’s just get that out right away, because, honestly, that’s proving to be a pretty decent feature all on its own. For a lot of shooters, the X100 just looks like a camera ought to, including an optical viewfinder and manual control dials for mode, aperture, shutter, and EV compensation. The top and bottom decks are magnesium alloy, too.

Next, it’s got a fixed 23mm f2.0 lens. No swapping lenses, this is technically a compact camera. You zoom with your feet. Behind that, it’s got a 12.3 megapixels APS-C DSLR-sized sensor, being run through Fuji’s impressive EXR engine that can prioritize for a few different shooting conditions, including better dynamic range or low-light. ISO 200-6,400 native, and 100-12,800 extended round out the imaging core.

Next, then, is the viewfinder, which is a hybrid electronic/optical deal. Removing all the technobabble about reverse-Galilean optics, what this means for you is you have a traditional, quality glass optical viewfinder with data overlays, or you can switch and use a high-resolution electronic display for more accurate composition, image review, histograms, etc…

Around back is a 2.8″ LCD, and some more very retro control decisions. And, to round things off, it’ll shoot at 5 frames per second, and shoot 720p video.

It’ll set you back a cool $1200 when it comes out, which should be soon, and you can preorder it from us via the awesome link below. With awesome.