Alright, working our way backwards through Oly’s announcements from top-of-the-line down, next up is the Stylus Tough series of point-and-shoots. While the “survive even my life” camera market has been ballooning lately, and might be getting close to saturated, Olympus was pretty much the first name in the game, and their Toughs have proven again and again to be just that.

This year’s updates get a slight tweak to the name, the “Tough” moniker is still there, but the model numbers now have a “TG-” prepended, presumably for quicker model recognition. So, this year we have the TG-310 and the TG-610 in the chute.

The Tough TG-310 is the entry-point here. It’s waterproof to 10 feet, shockproof to 5 feet, and freezeproof to 14 degrees F. As far as actually being a camera goes, you’re looking at 14 megapixels, a 3.6x 28 – 102 mm zoom, sensor-shift IS, a 2.7″ LCD, “Magic” filters, in-camera panorama, and 720p video. And, unlike the Toughs and Styluses of yore, it takes SD/SDHC/SDXC, making it imminently more likable from a market standpoint. Street price should start at just under $200.

It’s bigger brother, the TG-610, is pretty much all that, but with upgrades. As you might expect these days. The lens is upgraded to a 5x 28 – 140 mm, the LCD moves up to 3″ with the crisply high resolution of 961,000 dots, and the waterproofiness gets extended to 16 feet. A housing that’ll likely cost you as much as the camera will let you take it down to 131 feet underwater, though, so hardcore scuba fans rejoice. I’d say the few changes to this model are actually more than substantial enough to warrant the 100 bucks price jump, and the TG-610 will hit shelves at a smidge under $300.

More pictures after ze jump.