So, one of the biggest things I do here at Roberts is try and find new and better ways to merge our in-store expertise and helpful guidance with the cold, spec-oriented world of the internet. Every year manufacturer’s release dozens of point-and-shoots—each—and even if you’re in the business it can be hard to keep them all straight. For a casual consumer who just needs pictures of their family and friends? it’s an impossible chore, and a lot of people still like going into stores—many times with limited, poor selection— just because it’s easier to find out which camera they need.
So, my most recent solution is a visual flowchart, so we’re going to try this out. Here’s the current Nikon Coolpix lineup in an easy-to-read, non-technical flowchart where simple answers will help you find the exact model you want based on what matters these days. In a world where all cameras can take perfectly acceptable pictures, and the old measurements of lens zoom and megapixel matter less (Nikon announced 5 models with the same megapixels and zoom range. 5!), we need better ways to find you what you need.
If this seems like a good plan, and if you’d like to see us do these for everyone’s lineup, hit us up in the comments and let us know. We need your feedback to make this happen.
(Click the thumbnail to the left to see it rather large)